Last weekend, I found myself walking through the halls of the WARO (Watching Romania) in Bucharest. Like most horology gatherings, the room was filled with traditional dials, polished steel cases, and familiar silhouettes. But amid the sea of classical designs, one booth immediately grabbed my attention: AndoAndoAndo.

If you haven’t come across them yet, AndoAndoAndo is a microbrand that designs timepieces with an unmistakably playful, creative mindset. They don’t try to compete with heritage brands on traditional finishings; instead, they make watches that simply bring character and personality to the wrist.

Falling for the Vinyl Design

The standouts of their lineup are their Vinyl Record watches. Inspired by vintage turntables, the design is a quiet masterclass in translating music culture into horology.

The dial recreates the grooves of a vinyl LP, complete with elements that subtly mirror the shape of a turntable tonearm. It feels clever without being gimmicky, a rare balance for concept-driven watches.

The moment that sealed it for me was putting the black and gold version on my wrist, specifically, the Charlotte de Carle x Ando “Music is the Answer” Limited Edition.

Created in collaboration with British DJ and presenter Charlotte de Carle, the contrast between the deep, grooved black dial, the 24k gold PVD case, and the frosty gold tonearm hand gives it an elevated retro feel. It catches the light in a way that feels organic rather than flashy. 
As soon as I buckled it on, I fell in love with it. It manages to feel grounded, distinct, and personal all at once.

The Digital Side: LUCKYSHROOM x ANDO

While the Vinyl watch stole my heart, another highlight at their table was the LUCKYSHROOM x ANDO collaboration.

These are digital watches, but far from ordinary ones. Combining Ando’s industrial design language with LUCKYSHROOM’s distinctive aesthetic, they are beautifully executed pieces. They bring a clean, retro-futuristic vibe to the digital watch space that feels both nostalgic and modern at the same time. Seeing them in person made me appreciate how versatile the brand can be when venturing into completely different watch categories.

Thoughtfulness Beyond the Watch

It wasn’t just the watches themselves that caught my eye, but the attention to detail surrounding the entire presentation.

Microbrands often treat packaging as an afterthought, but AndoAndoAndo takes a distinct approach. Rather than relying on generic watch boxes, they present their timepieces in minimalist packaging with clean graphic design and custom artwork. From the sharp typography to the subtle design touches on the strap and case back, every element feels intentional. You can tell the creator genuinely cares about the complete design experience rather than just delivering a product in a standard box.

Final Thoughts

WARO was full of impressive timepieces, but walking away, the “Music is the Answer” Vinyl Record watch was one of the watches I couldn’t stop thinking about. 

In a world full of homage designs and safe choices, AndoAndoAndo brings something genuinely fresh to the table. It’s an unassuming piece of design that doesn’t take itself too seriously, yet delivers real character right where you want it.

Site: AndoAndoAndo · Instagram: @andoandoando_design

Site: LUCKYSHROOM · Instagram: @luckyshroom

Charlotte de Carle · Instagram: @charlottedecarle